February 18, 2005

Ten years ago, a company with a website as part of its marketing efforts was considered a pioneer. Just five years later you'd be hard-pressed to find a business without an online presence. And today, if you want to stay competitive you not only need an online presence, but also the tools to back it up. Qualified potential customers need to be able to find you before they can become a paying customer. So what will help potential customers find your site? Search Engine Optimization (SEO). SEO is your website's best friend.

Search Engine Optimization


In our ongoing effort to improve and enhance the service we provide to our customers, WRIS has partnered with Cleveland's leading search engine optimization and marketing firm, eMergent Marketing. This partnership will allow WRIS to provide a scaled approach to managing your search engine campaigns. WRIS can provide services to get you started with search engine marketing, optimization and management. Then, when you're ready to expand your marketing efforts, WRIS will work in conjunction with eMergent Marketing to develop and implement your complete search engine strategy.

Optimizing a web site makes it more palatable to search engines (Google, Yahoo!, etc.) so they're more eager to review and rank it. Optimized site structure, title tags, and copy is like an invitation to visit, again and again, which in turn improves your rankings. When you decide to pursue SEO, some of the services we offer include:

  • Keyphrase Research - You'd be surprised how often companies are unaware of the actual words customers use to search for the product or service they are providing. Keyphrase research uncovers the exact phrases your potential customers are using most. This service is essential in developing your search engine optimization and marketing strategy.
  • Search Engine Marketing - Another highly effective and measurable technique to drive qualified customers to your web site is search engine marketing. WRIS can develop and manage pay-per-click marketing campaigns on Google and Overture, delivering immediate, cost-effective visitors, ultimately resulting in a high return on investment.

Monitor, Measure & Improve


The web is a dynamic medium and the rules are always changing. Just when you think you've nailed down the perfect strategy for getting the highest ranking, search engines change the way they rank web sites. Something that worked before may not work today. That's why it is crucial to stay on top of the industry trends and monitor your web site's performance. WRIS offers our monthly Watchdog Service to report on your web site's search engine positioning. Watchdog also provides analysis of the performance and suggestions to continue to improve and refine your search engine positioning. For additional information, please contact Salli Berman.

Please feel free to contact us with any questions at
216-464-5048, or by replying to this email.

Sincerely,

The WRIS Team
info@wris.com

Recent Project

eMergent Marketing
eMergent Marketing is a highly experienced, dedicated team of Internet marketing and conversion professionals. Their specializations include: search engine optimization (SEO), pay-per-click management, and Web site usability.

WRIS was hired to develop the eMergent Marketing web site and provide comprehensive content management tools. The content manager WRIS built was based on rigid specifications to allow maximum content management without affecting key search engine optimization requirements.

If you would like to discuss the WRIS Content Manager, or upgrading an existing Content Manager, please contact Craig Rowe.