Website Marketing

Visibility for your web site is critical. Finding the right team to aggressively market your online business is imperative. WRIS can present you with the tools to optimize your website and break through the clutter. The core of all our Search Engine Marketing services is transparency and reporting. We invest a great deal of effort to make sure you understand what we are doing and why. As a WRIS Search Engine Marketing client, you can expect regular performance reporting and responsive staff.

Search Engine Optimization (SEO)
With Internet search being raised to a high art these days, can you really afford to be invisible to search engines? The technology behind that art is our specialty. The WRIS team will enhance your website so that more of the right people can easily find you on the web. We'll optimize your entire site to drive more of the right kind of traffic to it. And, following our guiding philosophy, we'll get to know you and your organization well enough to tie your online tactics to your larger operating strategy.

Pay-Per-Click Marketing (PPC)
Pay-per-click advertising is a model that brings up your ad only when specific search terms are entered. Combining that targeted market with a pay-as-you-go system (you only pay for the ad when a user clicks on it) makes for a unique advertising medium. Our PPC marketing services provide clients with quick, targeted traffic by leveraging sponsored ad services such as Google AdWords* and Yahoo! Search Marketing.

After a comprehensive key phrase research and competitive analysis, we can implement your pay-per-click marketing campaign including helping you develop keyword-focused landing pages that will drive conversions.

* WRIS has earned the Google AdWords Pro Certification.

Website Statistics
How does your website work for you? Where is the return on your investment? Part of our comprehensive approach is helping you to keep track of it all. WRIS offers inSITE, a metric-based reporting tool that gives you insight into the traffic trends on your website. The inSITE report is emailed to your inbox on a monthly basis and delivers important traffic details and patterns in a quick and easy to read format.

Search engine rankings, visitor statistics and more. We'll show you how (and what) data to capture, how to begin interpreting it and putting it into action, and explain what it could mean for your organization. The bottom line: there's potentially valuable, actionable information and perhaps even hard sales leads buried in these stats. Why not put them to work for your business?